Lighthouse introduced the deployment of a new virtual fuel station mobile app to enable our sales team. In one stroke they went from day end inventory status on paper logs to real time update through mobile app picture updates. A CRM solution was designed for Commercial Sales team to collect orders from corporate customers which was seamlessly available to distributors at the warehouse to expedite delivery.

This made major change in sales experience to a new level of sophistication. Today, Head office can virtually see each setting at fuel stations and warehouses, along with all the accompanying product data and pricing on their Apple iPads, helping to more accurately and quickly communicate information to their buyers. The mobile app has become a strategic tool for the overall success of our sales efforts.

"As a result, we’re seeing a benefit to our bottom line. We’ve seen a 20 percent lift in company Commercial Sales revenue and a 1000 percent return on our investment. It’s also helped strengthen our client relationships and encouraged repeat business. Our digital transformation has also laid the groundwork for future improvements. "

They can now utilize sales associates, as well as sales reps, because they don’t have to know quite as much about the products. Instead of memorizing product information, our team can use the app to answer product-related questions. They can now effectively use the full team and work with buyers that previously might not have been able to see or spend much time with.

CPG can now make smarter decisions regarding product development, sales and marketing and order fulfillment. It also allows them to plan production and inventory more accurately, ensuring we manufacture the right volumes of the right products.

For example, during a recent location launch, we deployed Tablets throughout the setup We were able to capture more than 1.1 million points of data during the month -long event. We then analyzed the data to understand how our staff and buyers consumed our services. These insights help us to refine and optimize showroom configurations.

Our clients have definitely noticed the difference and have given us very positive feedback. They receive immediate answers to their questions and have more one-on-one time to interact with our sales team. The quality of the buying experience has been greatly enhanced, and aligns more closely with Confidence Group’s image as a high-quality, responsive company.